According to Demis Hassabis, AI Mode for Search has officially launched in the UK, offering users enhanced search experiences through advanced reasoning, logical thinking, and multimodal understanding powered by Gemini 2.5 (source: @demishassabis). This update builds on previous AI Overviews, providing practical applications for both consumers and businesses, such as improved information retrieval, context-aware responses, and the ability to process multiple types of content including text and images. For AI industry players, the rollout signifies a major step in mainstreaming multimodal AI-powered search, opening up new opportunities for search engine optimization, targeted advertising, and integrating AI-driven customer interaction solutions.